Men’s Seiko Watches Are Underrated

Men’s Seiko Watches. Why are they frowned upon?

Seriously they are great value and quality

So, I decided to take a little break, as it were, from the usual drudgery of life, and address one of those questions which shows up over and over like an unwanted weed in the garden. That question concerns Seiko watches.A Japanese watch company that has the unmitigated nerve to make watches every bit as good as any watch made in Switzerland. Seiko though are at a lower price than you would be charged if you bought one of those well know Swiss brands like Omega, Breitling etc


The Question abut Men’s Seiko Watches

The questions in which the name Seiko most frequently arises comes when I’m asked what watch I would recommend in the under $500, or the under $5000, price bracket.The answer is regularly “Seiko” and with good reason.  Those reasons are especially pertinent today. For, my readers, these are hard times for the Swiss watchmaking industry. Beset by collapsing demand — brought on by overproduction in general, and a significant drop in demand in China in particular. — what we are pleased to refer to as “the top brands” are in a quandary, with no real idea of how to recapture their potency on the market.


Soul Searching

Much soul searching is taking place, and much hand-wringing: whatever shall we do? All sorts of strategies are being assessed, : how ever shall the marketing departments get people to once again regard .The Swiss Brands with adulation, that pockets may once again be emptied, as in the happy days of yesteryear?


And there, dear readers, is the problem. Certainly it is true that marketing can sell a lot of watches. However what I think our Swiss pals have forgotten is that beyond a certain point, marketing will only sell so many watches.


Where Men’s Seiko Watches Come In?

And that is where Seiko comes in. Seiko, unlike the Swiss luxury brands, is barely a brand at all. in the conventional sense of the word. What they do have, instead of “brand DNA”, is a bucket-load of different watches. They make excellent watches offering great value at every price. they are one of the very few companies continuing to make more-accurate-than-necessary high precision quartz watches (along with, to be fair, Citizen, Breitling, and Bulova; however none of those companies has the range of offerings from the most basic to the most sophisticated that Seiko has).


Men’s Seiko Watches Manufacturing

Seiko manufactures the Kinetics (self-recharging quartz watches); they manufacture the Spring Drive (quartz regulation with no battery at all); they manufacture some of the most classic entry-level wristwatches in the world (Seiko 5 and the SKX007 diver’s watch) whilst at the same time making luxury level mechanical watches — the Grand Seikos — with such excellent fit and finish that there are collectors out there with Grand Seikos rubbing shoulders with the likes of the  Langes, Pateks, Vacherons, and APs in their collections.  And at the very high end they have repeaters and other chiming watches made in increasingly small numbers yearly, with peerless sound, and with finish that has been openly and publicly admired by none other than The God Of Movement himself  Finishing, Philippe Dufour .


Men’s Grand Seiko Watches

With all of this in mind,why do some still shy away from, let us say, a Grand Seiko, simply because it says “Seiko” on the dial? Lots of reasons, but mostly ignorance, or at best, habituation to a conventional model of luxury which prevents them from appreciating good watchmaking at a damn good price.


mens seiko watches. grand seiko
Men’s Seiko Watches. Grand Seiko.                           Available here


Some Know Better

Now, it is also true — you simply cannot deny it — that there is a very small group of individuals who know perfectly well how good the Seiko watches for men are, and that they represent astonishing value, and in that full knowledge simply prefer to have a watch from another brand — one with a better-recognized presence as an object of prestige and wealth. But to make that choice is to miss the point: that far too many of “The Brands” insist on trying to sell “The Brand”, having forgotten that there is a reason we distinguish between style and substance. and that just maybe, one might try selling a watch not by selling a brand, but via the forgotten expedient of making a good watch.


Men’s Seiko Watches Conclusion

So next time you are looking at purchasing a watch. give Seiko watches for men a serious consideration, instead of one of “The Brands’. It could save you thousands and still net you that amazing timepiece you deserve. At the very least “The Brands” need to lift their game, and start producing watches for a greater range of tastes and budgets.


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